Digital Marketing Staff
Central Group
Central Group is one of the leading property developers in Batam with more than 32 years of experience in the industry. Central Group has a total of 9 projects to date and has built 3889 houses.
Job Description
01.
Creating monthly content strategy & calendar
02.
Plan Facebook Ads campaign
03.
Create copywriting for content & blog post
04.
Handle vendors for offline marketing tools
05.
Create weekly & monthly social media analytics reports
06.
Handle influencers & KOL
07.
Live report during events
08.
Creating sales script
09.
Coordinate with design and other departments
The Goal
The project I was in charge of is Serenity Central, a new luxury villa and residences project developed by Central Group.
Our goal at that time was to build our brand awareness and reach 70 NUPs (Nomor Urut Pemesanan).
The Challenges
As we embarked on the project, we were fully aware of the challenges that lay ahead:
-
Selling luxury villas amidst the uncertainties of the COVID-19 pandemic and an unstable economy.
-
The location, though it offers a great view & solitude, presents the challenge of being situated at a considerable distance from the city center.
​
Navigating through these obstacles demanded a strategic approach in the way we market Serenity Central.
The Strategies
-
We segmented our target customers into two distinct groups: investors and vacation home buyers.
-
We meticulously crafted our brand image to embody the essence of "a luxurious villa and resort, offering an escape from the hustle and bustle of city life for you and your family."
-
We highlighted our return on investment (ROI) guarantee to our prospective clients.
-
We showcased our exclusive amenities, such as the 184-meter infinity pool, surpassing even the renowned MBS Singapore.
-
To enhance credibility and resonance with our audience, we partnered with Tung Desem Waringin as the spokesperson for our project.
-
In addition to our online presence through social media content, and advertisements, we also held a series of impactful offline events to engage our target audience effectively.
The Result
As a result of our campaigns, we hit all of our goals.
In the first month alone, we garnered an impressive 261 leads.
Then, our investment coaching seminar attracted over 500 participants, and during our main event, we successfully secured 122 NUPs.
Finally, during our Grand Launching, all 83 units were sold within a mere two hours, confirming the success of Serenity Central project.
Content Example 1
Content Example 2
